How LinkedIn ghostwriting agencies price their work, and how to compare quotes

Sell in Public → B2B LinkedIn content agency → agency pricing models

Treat every benchmark with care: nearly all published LinkedIn ghostwriting price guides come from agencies that sell the service, marketplace gigs list far lower, and even the list prices on agencies' own pages cover different work.

The five ways agencies structure a price

Per post

You pay a set amount for each post. Freelancers and small ghostwriting firms charge this way more often than agencies do, at roughly $150–$600 a post in Influent's guide. Published freelance rates disagree widely, from $50 a post at the budget end in Windmill Growth's guide to $300–$800 as typical in Foundera's guide. None of the agency plans in the comparison table below is priced per post. Per-post pricing is easy to understand and easy to stop, but interviews, planning and comment replies often sit outside it and fall back to you.

Monthly retainer per person

The standard agency model: a fixed monthly fee for each executive, set by posts per week. Executive Presence, for example, lists $2,500 a month per executive for one post a week and $4,000 for two. Retainers make budgeting simple. Ask what happens to posts you don't approve in a given month: do they roll over or disappear?

Bundles and tiers

Some agencies sell packages that mix writing with other services. Windmill Growth lists a $650 plan for engagement and analytics with no posts listed, a $999 outbound plan, and a $3,999 plan with up to five posts a week, profile work, outreach and inbox management. A bundle is good value when you want everything in it. If you only need writing, you may be paying for outreach you'll never use.

Setup or strategy fees

If a quote includes a one-time fee for onboarding, voice work or a content strategy, ask what you'll have in hand at the end of it (a written strategy, a voice guide, a topic list) and whether you keep it if you leave. If there's no setup fee, ask whether that work happens in the first month or not at all.

Minimum terms and discounts

Several agencies that publish prices run month to month with notice: BAMF asks for 30 days. Others reward longer commitments. Stop The Scroll's pricing page lists its single-profile plan from $2,950 a month on a month-to-month basis, $2,700 on a 90-day term and $2,450 on 180 days. Discounts for more people are usually modest: Executive Presence takes 10% off the second executive and 15% at five or more.

Comparing quotes: cost per post is only the start

Executive Presence's own guide puts it plainly: "Price tracks scope and seniority more than post count." Four published plans show why. Prices are list prices checked in November 2026, and posts a month assume four to five weeks.

On cost per post alone, the bundled plans look cheapest. They also include outreach and profile work you may or may not want, and the plan that costs most per post is the one built around a recorded conversation that feeds the writing. A fair comparison asks what each post is made from, and what else you're paying for that you'd otherwise buy, do yourself or skip.

To put any set of quotes on the same footing:

1. Get a firm post count. Convert each quote to cost per published post. "Up to" counts tell you the ceiling, not what you'll get.
2. List what's included. Interviews, strategy, editing rounds, design, comments, profile work, reporting, outreach. Ask for it in writing, line by line.
3. Price the gaps. If one quote leaves out design or comment replies, add what you'd pay someone else, or the hours you'd spend yourself.
4. Count your time. A quote that needs you to supply every idea costs more than its fee.
5. Spread fixed costs over the term. Divide any setup fee by the minimum term in months, then compare the total commitment as well as the monthly rate.

Red flags in an agency quote

• No post count, or only an "up to" number with no floor.
• A setup fee with nothing defined at the end of it.
• Outreach or DM automation bundled in when you only asked for writing.
• Ad spend folded into the fee, so you can't see what the media itself costs.
• A per-person price with no word on who gathers the ideas, or how often.
• Line items called "engagement", "amplification" or "growth" with no description of the actual work.